Quoted:
Quoted: Worse than junk science. It is deliberate FALSE propaganda during an election year.
I don't have a problem with people trying to push their view, I just hate it when they lie to do so.
|
how did that movie have to do with politics?
|
www.eonline.com/News/Items/0,1,14124,00.htmlGore Stumps for "Tomorrow"
by Joal Ryan
May 17, 2004, 5:30 PM PT
It's the most surprising plot twist of The Day After Tomorrow: Rupert Murdoch working together with Al Gore.
To be accurate, Murdoch and Gore aren't technically working together, but they are working toward the same end: The conservative media mogul's selling a movie, and the liberal former vice president's helping him selling it.
The movie is The Day After Tomorrow, a $125 million summer disaster flick from Murdoch's Fox, opening May 28.
Paul Dergarabedian, of the box-office tracking firm Exhibitor Relations, calls the would-be blockbuster "a popcorn movie with a message."
Its message: The world's going to hell in a hand basket. Tornadoes in Los Angeles. The ice age in Manhattan. Earthquakes, tidal waves, unbelievable gridlock.
The cause of all this consternation, Dennis Quaid's professor character in the film tells us, is global warming. The movie was said to be inspired by the cataclysmic tome The Coming Global Superstorm.
Murdoch presumably is hoping the special effects, if not the topic, will fatten the Fox bottom line. Gore definitely is hoping the topic, if not the end-of-the-world imagery, will make audiences think about the environmental bottom line.
"I do want to take advantage of the opportunity presented by the movie...to talk about what the real issues are," Gore told reporters in a telephone press conference last week.
To that end, Gore has teamed with the activist group, MoveOn.org, to publicize an education campaign on global warming and the greenhouse effect timed to the release of The Day After Tomorrow.
MoveOn.org volunteers are being encouraged to buy tickets to the film's Memorial Day opening weekend, and hand out informational flyers to other moviegoers.
The flyers, MoveOn.org executive director Peter Schurman told reporters, "will answer questions people will have" after seeing the film. (Make that, questions about global warming. It's unlikely the organization knows what Day After costar Jake Gyllenhaal's intentions are toward Kirsten Dunst.)
Schurman said Fox has been notified of its plans, and its representatives invited to a May 24 so-called town hall rally in New York City featuring Gore and environmentalist Bobby Kennedy Jr.
Fox, for its part, has agreed to screen the film for Gore and a small group of others before the film's gala premiere, also scheduled for May 24 in New York City.
Outside of that lone coordinated effort, the two sides will go their own ways. Fox will push Day After as a big-budget summer flick from the director of Independence Day (with a nod to the environment through its partnership with Future Forests, a London-based company that shows businesses how to minimize their carbon-dioxide emissions); Gore's camp will push Day After as an important, if exaggerated, cautionary tale.
If MoveOn.org is a group with a political bent unlike Murdoch's, his studio isn't griping.
"We think it's wonderful for the movie," Fox spokeswoman Florence Grace says of the MoveOn.org campaign. "The issues addressed [make the film] all the more topical, all the more interesting. We think it's great."
Certainly mountains of op-ed articles and months of pre-release protest only served to fuel box-office receipts for Mel Gibson's The Passion of the Christ ($368.9 million and counting through last weekend).
No one thinks Gore and MoveOn.org are going to supply a Passion-like bump for Day After, but Mitch Litvak, president of the entertainment marketing firm The L.A. Office, says the free publicity, even in the form of an environmental lecture, can't hurt.
"[Among] younger moviegoers there's such a strong interest in seeing the film based on the early advance trailer, adults may not think it's right for them," said Litvak. "What MoveOn does is make it relevant to them."
"It's kind of like the Good Housekeeping seal of approval."
Fox'll take it, politics be damned.
Says Dergarabedian: "Any extra butt you can put in a movie seat is an extra 10 bucks in the pocket of the studio and the theater."