Polling, especially media polling, is most often nothing more than a well-crafted lie masquerading as news -- a lie intended to influence public opinion. In political cycles, media polls lead public opinion, particularly the opinion of those who are "undecided," rather than reflect public opinion and are, ultimately, self-fulfilling.
To explain better the process of polling as propaganda, consider three definitions from The Patriot's editorial-shop dictionary:
Pollaganda -- Outcome-based polling; instruments designed to generate a preferential outcome, which can be used to manipulate public opinion by advancing the perception that a particular issue or candidate has majority support.
Pollagandize -- To utilize instruments of pollaganda, or selective poll reporting (reporting mostly favorable polls), to advance a particular bias.
Pollaganda Cycle -- The intentional propagation of a particular bias by Leftmedia mainstream television and print outlets to manipulate public opinion by first saturating viewers with "reporting" that reflects a particular bias; second, conducting public opinion polls in concert with like-minded organizations or campaigns, which will reflect that bias; third, further proselytizing viewers by treating these poll results as "news"; and fourth, using pollaganda to induce "bandwagon psychology" (the human tendency of those who do not have a strong ideological foundation to aspire to the side perceived to be in the majority), thus driving public opinion toward the original media bias.
ABC's George Stephanopoulos, a key strategist in Bill Clinton's campaigns and one of many Leftists who have repeatedly passed through the looking glass between political camps and their news fronts, noted that political scientists "talk about the bandwagon effect, that once a candidate gets in the zone, all of the coverage is good, almost no matter what happens...."
Indeed, Leftmedia pollagandizing of the electorate is an intentional undermining of the democratic process. Pollaganda not only creates a targeted constituency; at the same time it can discourage voter turnout, turning the electoral process into a spectator sport.
17 September 2004
Federalist Patriot No. 04-37
Friday Digest