How about the other oils like the differential? I was at a qwickylube, and the guy shows me a swipe of my differential gear oil, it was a brown smear. I asked him how important it was to change it, did I really need to. He said most people don't even know it's there, much less change it.
Get this, I work for the Airforce and in an effort to reduce the multitudes of lubrication (and other hazmat) products, they have switched to just using 30weight for everything - engine, differential, hydraulic, etc... We sure are burning a lot of differentials out (since we don't use 90w anymore). I'm not sure about all the other products, places, or equipment, but this is the new rule our company is being forced to operate under.
Other anecdotes. I like Mobil-1 synthetic, it's a lot more expensive, but handles temperatures better than most. Consumer guide did a study and found most all oils to be about the same, only a couple were inferior, and the synthetics were better. I bought an old Cutlass Supreme one day and used some duralube/slick 50 type product, and it really did make a difference in my compression and gas mileage. However, it doesn't last, has more effect on aged engines, and is nice incase you your engine dumps all your oil and you got to make it to the next closest place to repair and refill.