Quoted:
$1.25 is dealer price.... dealers and the public all pay the same price for the batteries - $1.25 each plus shipping...
-Joe
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Absolutely correct. Dealer's not only pay the same price for batteries from Surefire, but MANY dealers AND distributor's just got screwed big time by Surefire.
Surefire decided it was in their customer's "best intrest" to remove all product line from distributor's. They say it is so they can control customer service levels. This in turn leaves dealer's without product at a discounted price.
A dealer now has to open an account with Surefire directly, must have a storefront, and the minimum order to open an account is $1K. So if I want just a couple of things for a few people, like I have done many times in the past, I can no longer call up one of my distributor's and get them at a discount (or at all for that matter). Internet dealers will be left out to dry also.
Customer's "best intrest" my ass, more like, "Let's cut out the middleman, and keep all the profit for ourselves". Can you say GREED?
ARC lights also just did the same thing.
What this means is that every time you want a Surefire product, you will either go to a store that has an account (few and far between), or call up the factory and pay FULL MSRP.
It is sure to hurt Surefire's business in the long run, as there are a number of other companies bringing out similar products in the very near future, that will still sell to a distributor at discount, and then a dealer can buy the product at discount, sell to the customer at a lower than MSRP price, and everyone is happy.
There are a couple of knife manufacturer's who have tried this type of thing before,and their business has suffered because of it.
Just another case of a company with a great product getting way to greedy, and in turn everyone suffers.
Sorry for the rant, but this just was instituted about 2 weeks ago, and I am still pissed off about it.