Here's an idea for the N.R.A. that makes a LOT of sense to me.
You know how they have promotional give-away's, like the silver bullet engraved with Chuck Hestons signature, ball caps and other stuff? Little items to encourage membership? Well as far as marketing goes, it's not a bad idea. Lets face it, "free" stuff gets peoples attention.
If they're going to do that, why don't they give something away that is of ACTUAL value to gun owners?
In American Rifleman, there is an offer to buy a book called "The Second Amendment Primer". I'm sure many of you have seen this. Wouldn't it be wise to offer THIS as a gift for membership? It's a book that EVERY gun owner can use to refine their understanding of American rights, and would certainly help create a MUCH more informed member base than they currently have. It would empower members through actual knowlege, instead of some moronic "silver bullet".
A wiser member base means members that could be able to hold their own when personally confronted with threats to their rights.
Yes, this information is already available to those who seek it, but if your going to give stuff away, make it count! Give your members the tools to represent themselves and the N.R.A. in the most informed and intelligent way possible. A small and easy step in empowering members with facts and useful info, and not some toy bullet or ugly baseball cap.
Maybe they've done this already, but if they did, I missed it.