Rotation was correct. The vendor that sold the motor and subsequently "modified" it to work with 230v did NOT change the nameplate.
When I bumped it I could instantly tell something was not right. Put my amprobe around one of the wires and let the motor run for ~4 seconds and it was pulling ~350amps
Each leg was pulling about the same.
Not good.
So we pulled the motor from the machine and it worked just fine but that's with no load.
The motor connects to a centrifugal clutch type assembly that transfers the connected load to the motor gradually so the motor doesn't see the entire load instantly.
I'm thinking the motor now doesn't have the same HP since it's running on 230v. The vendor swears it's putting out the same HP.
The worst part is the motor is a metric design and hard to find local. One vendor was checking in Canada, the other was looking in Germany.