I mostly drink Budweiser or Coors, but always liked Sam Adams not as beer that you got drunk on, but enjoyed sometimes with a favorite meal.
I have no problem with Bud and Coors Light, it definitely sells alot, though the tour guide at the plant near me said Bud light is Budweiser and water- I'd rather pay for beer than water.
My problem is, I always held Sam Adams as one of the beer pioneers for a more flavorful beer, and they market themselves that way- though they can claim that Sam Adams Light tastes good, the word "Light" just doesn't go with Sam Adams. Gives me a bad feeling, and a sense of betrayal.
Zima has survived for years, so the hope that Sam Adams Light will go away is probably dim.
Just venting, dont' know if anyone else here feels the same way about Light and Sam Adams in the same sentence, I for one am not going to buy it, no matter what I hear. I'll even go as far as if I'm at a BBQ, and Sam Adams Light is all that's left, I'm going for a soda.