Im not one to post news articles, but I think its time for a first.  I cant believe it actually took scientists to study this and make a report on it.  Anyway, here it is.

'The 'Beer-Goggle Effect' Does Actually Exist'

Reuters

LONDON (Aug 20) - Want to be more attractive? -- then make sure those around you are having a drink.

British scientists have found even modest amounts of alcohol will make the opposite sex appear better-looking.

"We have carried out experiments which show that what is known in the trade as the 'beer-goggle effect' does actually exist," Barry Jones, professor of psychology at Glasgow University, told Reuters on Monday.

The study of 120 male and female students found drinking up to four units of alcohol -- about two pints (one litre) of beer or four glasses of wine -- increased the perceived attractiveness of members of the opposite sex by about 25 percent.

Jones said alcohol apparently stimulates a part of the brain called the nucleus accumbens, which judges facial attractiveness.

"There is a strong link between facial attractiveness and signals about the quality of a potential mate," Jones said.

The professor said the study had been prompted by the causal link between risky sex and alcohol consumption.

Its findings come at a time when young Britons are increasingly binge drinking, which has serious health risks.

08/19/02 07:04 ET

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