I saw it yesterday. Not a bad commercial for a Police Department. Virginia Beach was hurting for officers a while back, so they made an infomercial. It had to be THE BEST commercial I had ever seen for any municipal PD. They used the regular officers for the vocie overs, but went into much detail as it was a 30min show. I mean they covered all sorts of things like what the basic job was, and showed them in real life doing the things they do. It then covered the requirements and who you needed to talk to.
The thing that further impressed me was it also covered the various other portions of the PD so you knew what your carreer progression would be like as well. It showed details on SWAT, K-9, Air, Water, EOD, Dive and other units within the department. It even went into brief details on what was required for those areas and what the duty entailed. To their credit they were obviously targeting those people that were interested in not only police work, but just what it takes to make it a career. The infomercial was not all SWAT raids and exciting stuff, but none of it was too boring to watch. In the end I came away with a much better understanding of what my city's police do and how they do it, and I was never interested in being a cop. I just happened to surf into it on a local channel. It was basically a vehicle for both informing the public of what they do and getting those interested to apply. All in all it was a well directed advertisement.
Ross