If you are already shooting a .308 and want a stiffer cartridge in a long action, then I would go with either a .300 WinMag or a .300 RemUltraMag. The remington cartridge has more powder, so more capacity to push a heavier bullet faster than the lower volume winchester cartridge. They both kick pretty good without a muzzle break. [:)]
Winchester's short magnum action and Remington's short action ultra mag actions do not cross over to each other on the different actions very well. Can you say proprietary!
As far as short actions go, the WSM or RemSAUM, are the only real choices out their. Personally, it is hard to beat the pre '64 winchester action, although most run of the mill custom guns are built on remington actions. I think that this is more of a function of the military standard and the fact that winchester screwed up when they dropped the 64 action a while back. I think that they have switched back to pre '64 on all of their rifles. If you wanted to go real custom built, you could do a remington action with a sako extractor and get a super common action with a highly reliable extractor. Upside is the common action, while the down side is it is a PITA to field strip a remington bolt, which is not the case with a winchester bolt. Anyways, it is hard to go wrong when you are buying a gun as opposed to almost anything else. Hope this helps.