I think my retinas are burnt out!  But seriously, I understand the point behind highlighting the sponsor's ads, but I think it may be having the opposite of the intended effect.  I can't speak for anyone else, but instead of drawing my attention to the ad, I actually recoil away from it and [i]don't[/i] want to look at it - especially the ones with the brighter yellow background.

I would suggest something a bit more subtle, that still draws attention - perhaps restricting bold titles to sponsors.

Rocko  

Yep, I was thinking something was wrong on my end. It is a little hard on the eyes.

You think that's bad, you should have seen the site background color we had for a short time awhile back... [shock]

I have to agree.  I really like the idea of highlighting the ads of those that contribute monetarily to AR15.com, but for some reason the colors give me a headache.  

One time EE caused unexpected seizures, but I'm over that now...