There's a reason that their under MSRP. Any Harley dealers that still carry Buell M/Cs have to be very competitive with their prices just to move them. It's not unusual to see one or two year old bikes still new on the showroom floor. I can also tell you that we sell the bikes just above our cost. I would guess that it is not unusual among dealers. You might want to consider riding all the models. They have 2 new Long versions for bigger riders. The Firebolt is a cramped ride with even an average sized rider. They are very track orientated and not the most friendly for any kind of distance riding. The Lightning, in my opinion, is a much more comfortable ride without sacrificing any handling. You sit much more upright and dont wear out your wrists or back. Buell also has a new dual-sport bike very similar to the GS BMW series. We only have gotten one in so far and the owner was there waiting on it; so no test riding up the big dirt hill out back! Stay away from the 9's, the 12's are so much more powerful. Try to find a dealer that is close to you. If you have a problem you need to be close. The new bikes are much better than the earlier "tube-frame" bikes, of which i've owned 1 and raced half-a-dozen or so. I could go on for pages listing pro's and con's, but in a nutshell: ironhead XL = good resale....new Buell = no resale. Be prepared to take a loss if you buy one. It doesn't matter if its got 10 miles or 10000 miles. They depreciate as bad as japanese bikes.