There are a number of advantages and disadvantages to poly rifling. From a production standpoint it requires large industrial presses and all manner of tool and die parts. Only the largest manufacturers can invest in this type of equipment so hence no small guys making true poly rifled barels. Because the twist rate is imprinted in the barrel at the time of manufacture, it makes it very very expensive to set up small custom runs. Small production is what competitive shoting is all about. Guys like Kreiger, Douglas, Pac Nor, etc., just don't sell enough barrels to make this kind of production pay. As far as accuracy is concerned, poly rifling isn't any more or less accurate than any other type. What is difficult to control is the extra fine manufacturing tolerances that target shooters demand from a barrel. H&K does build sniper rifles using poly rifling, but has to test the individual barrels to make sure they meet the accuracy standards they are guaranteed for. The Douglas barrel on my target rifle was guaranteed out of the box without any test firing because it is a cut rifled air gauged barrel, and Douglas can control every stage of the manufacture to produce a finish product that dosen't need testing to shoot well.
The reason poly rifling is easier to clean does have to do with how the rifling engages the bullet. In a land and grove barrel, the bullet jacket gets cut into by the rifling. Even the cleanest fired bullet shows damage from this type of rifling. It's what makes it so easy to balistically match fired rounds to the barrels they came from. True poly rifling engages the bullet by presing into the jacket. There is much less stress on the projectile and as such much less friction, so less jacket fouling in the barrel. True poly rifling makes it very very hard to trace a bullet. Glock had to modify their rifling for Police departments to make it easier to match chooting to weapons.
You can't shoot lead bullets of any kind through poly rifling. You get a buildup of lead right in front of the chamber that can't be prevented. You will get a KB before you know it, even if you're careful. H&K specifically warns against the use of lead bullets in their poly rifled guns.
A word about target shooting. You load for the barrel, not the other way around. I know shooters that buy their barrels in batches from the same lot of steel because once they find a load that shoots, and can use the same load for all the barrels they have. My .223 Douglas should last a minimum of 5k rounds, but some shooters have very hot target loads that wear out barrels from an accuracy standpoint in as little as 1,200 rounds.