There is only 1 holographic sight out there and that is the EO Tech. The Bushnell is a 'consumer' version of the EO Tech.
The Reflex, Aimpoint, C-More, OKO etc use different technologies to creat their reticule. IIRC Reflex, Falcon, C-More, OKO, Hakko etc use the principle of reflecting the reticle off the lens (the lens has a reflective coating on the insode). The Aimpoint uses a different system to project the dot into the lenses.
Now if your looking for which of the Collameter sights is the best. Well it looks like we're down to 2 contenders. Depending on what your needs & specifications are you can get the Aimpoint M2 (highly durable, lots of mounting options, very long battery life) or the EO Tech (common battery, unique reticule, built in mount). Both work well.