All I am telling you is I know a lot of people who are interested in these lights. And like anything, more goes into product selection, mounting and actual use than meets the eye. The magazine goes over all of this helping people decide which lights mightbe best for their needs, which way is best to mount them, the differences in the lights, and how to use them once you have them on.
While all the lights pictured in the article on how to use a light were obviously Surefire, the article is helpful to anyone and everyone who has and or uses a light regardless of who makes it. The same goes for their article on using a shotgun. While all the shotguns were outfitted with Surefires, it doesnt have anything to do with Surefire unless I am mistaken.
You may think the magazine is a waste, and I am not arguing that to you, FOR YOU it may very well be. All I am saying is I have seen the magazine help several people who are interested in and own tactical flashlights. Some of them own Surefires, some of them own other brands, some of them own both.
Therefore I saw it as a whole lot more than a catalog which would only you show you a product line, some basic info, and how much it costs. In fact, I dont think there is a single price listed in the magazine at all.