I'm soon to be getting into a business, and were pretty sure the route to our clients would be via Google/ internet based advertising. Print ads are expensive and to reach a large audience you have to spend a HUGE amount of money on something that will have a very short duration of exposure.
Has anyone used Google for their businesses? Did it work for you? How do you find their rates and results per click?
Is it better to go small with Google and pay a search engine ranking company to move you up the search rankings?
Any info would be appreciated.