I bought it on a whim, its vodka, but BLACK! $25 a bottle out the door so a bit pricey. I figured it was nothing but a novelty hooch(it is distilled in limeyland) that would end up being used as a degreaser, but I was quite pleased to be wrong. Grey goose has got nothing on it. incredibly smooth, good flavor, I'm drinking it at room temp straight right now. the novelty factor of it being black is hard to beat. I reccomend that you try it sometime.
they even have a pretty useless website