right now, we're using romman and nachla tobacco, but we are working on developing our own brand so that we can do our own flavoring and quality control. we have ~20 base flavors, such as apple, jasmine, coffee, etc., and 15-20 blends of these flavors. while most hookahs are filled with water, our guys have been experimenting with cream, liqueurs, and even champagne, and some of the results are amazing.
the nice part is that, even if you don't get into the hookah aspect, it's still a great club. the music i'm bringing in is lounge-oriented, not crap dance or top40 mixes. plus, the PA is set up so that you can actually converse at normal levels. what i really like is that the crowd we're getting is a little more grown-up than at our deep ellum location, which i ran for about a month. in other words, fewer party kids and more intelligent adults.
as far as attire, weekdays are come-as-you-are, and weekends are the same as most places in addison: i.e., no thug crap, no shredded jeans, etc. the decor is indian/arabic/persian, but the owners and i are very serious about being an american place with an international feel, rather than 'an arabic place' or 'an indian place'. basically, the owners told me "make it a place that you'd like to hang out at", and i'm taking them at their word.
you can either ask for eric or say 'bring me the guy who never sleeps.' either way, they'll come and get me.