Negative has it's faults. Up until the Suunto Core became popular few digitals were negative and most didn't care. But - tacticool - and the idea spread that it was "military" or covert or something. Frankly the large empty black dial seen from across a room is anything but tactical or even covert - it's more "look at me I'm different!"
So far I've avoided them - and getting older the eyes aren't going to tolerate them more in the future. But - on the other hand - I do see negative displays used on G Shocks and other watches. The one thing they help with is to reduce the clutter on ana-digital dials so you can see the hands and markers more clearly. A good comparison would be the GAX-100B-1A vs GA-100L. While the fields are different the point Casio was making is the GAX has Diver style clarity (but lacking lume) while the GA can be had in versions that create a lot of difficulty seeing the time. G Shocks using their wacko hands and minimal marks are bad enough, add multicolor dials and then large positive digital displays with contrasting color backgrounds and they get downright silly.
Note the Aviators keep it to a minimum on a lot of those watches - for $$$ more the customer wants to read the time not look at a slowly changing Mario landscape. A negative display clears up the background.
Now, can you see it in low light? Lot's of G Shocks lack back lighting, unlike Timex which seems to celebrate it on almost every model. On the other hand not many Timex watches have solar, atomic, tide, moon phase, 100 cities, 48 time zones, can be dropped from 30 feet, handle 200WR and do it repeatedly, etc etc. You get what you pay for so EL or backlighting on a G Shock is one of the compromises. EL is also one of those features which does deteriorate over time.
"BUT I CAN'T READ THE DIGITAL IN THE DARK!" Ok. So? A lot of watches, you can't even see the hands in the dark, much less mess around with time zones, record lap times, or view when the next high tide is in. You are in the dark - movie theatre, walking the beach, driving home from dinner. It seems some make a lot out of it, but when you are in the dark, you can either curse it or do something about it. Me, I get a Nitecore Tube out of the pocket and turn it on. Oh look - light. Now I can see.
Why is that so hard to do? Because it's easier to complain, I guess. First world problem. There are some who think a watch should have so much illumination they can use it as a wrist flashlight and observe any function of the watch at any time. Well, we can do that with a smart watch if we are willing to have no power reserve measuring more than a few minutes in a 24 hour period of use. Otherwise, the G Shock will go years - Casio claims 2 or 3 for a non solar - which is about half what is actually experienced.
You want to light up your sidewalk with a watch face full of illumination it's going to cost you something. For the most part the public understands that, it's the watch fans who live on the edge of rationality who complain. You can't have a high lume emitter and lengthy power reserve - not affordably or small enough to wear on your wrist. Even at 1 lumen rating the Nightcore will only go 40 hours. We are far from being able to have glowtorch backlighting - unless you give up battery life to the point it's obnoxious.
Having lived with that fact for a long long time it's obvious to me but it would seem that others lack a grasp of the technical reality. That means if you accept a negative display you either compensate for it with a portable source of illumination or choose otherwise. What is amazing are the number of posts I've read on it which haven't yet realized the elements of the problem and why it's not yet possible to solve it.