I think you guys could seriously kill the Vortex Viper market if you guys can make something that has a little bit of a better reticle than the 1-4x. Maybe offer an MOA version and a Mil version. Ask a little bit above the cost of the 1-4x you already carry. I only say this because I'm looking at your scope and somewhat wishing it had some other means of holdover. I could be missing something though feel free to let me know if I am.