Originally Posted By BushMeister: They sell all "firearms" (lowers, complete rifles) direct to FFLs and distributors, who control the end-buyer pricing. A few years ago, they did post their prices, though.
They don't really have a "dealer price" structure. They offer 10% off to FFLs. All real discount pricing is reserved for distributors. For completed rifles, FFLs usually buy from distributors rather than directly from Bushmaster. For parts, tools, kits, etc, most FFLs will deal with other manufacturers unless the customer demands Bushmaster. Companies like DPMS have dealer pricing on parts and tools.