Too bad my 100% retirement orders from the Army itself doesn't count. I'm only at 20% (with a few 0% for now) ratings from the VA. Yeah, I know... backwards isn't it! I'm not going to hope my back gets any worse though! I'm totally ok with it not being bad enough to rate anything.
Actually, no it's not too bad. Nor is it too bad that places don't have a military discount (which around here means they are charging everyone else too much, and with the discount they are at or just above what they should be charging anyway). I didn't join for freebies or discounts... though it is nice when it's someplace that didn't jack their prices just to bring them down to normal to look good. Or when their prices are still too high. When 70% of your customers are military and police, you're just screwing the other 30% with higher prices. Especially when it's obvious that your "discounted" prices are close to MSRP anyway.
I do get annoyed at current and former servicemembers that feel entitled to some sort of discount. Did you join to serve your country or to get a deal on fucking pizza?
Yeah, I'm a hyppocrite I know. I take my discount at Lowes, Home Depot, Wholesale Sports, and QTS because well, I'm a cheap bastard. Though to be honest I didn't even know about the discounts at the first three places until the cashier noticed my ID and told me (and no, I wasn't just "casually" making it obvious either).
But I bet that places that offer a 10% military discount could do a 15% price drop across the board and still make the same. At least in Federal Way to Olympia area since they get so much military business.