I think he is abit pushy myself. Plus when I first visited him, he didn't carry .223. He said he would have to order it.
Now he keeps a limited supply. I think this was because my coworker bought a brand new Stag from him. So him carrying it is an improvement. But he isn't competitive with other local sources of ammo. He wanted to sell me 1000rds of wolf for 260 bucks, if he could get it. There was some mysterious shortage of wolf ammo.
He sells .223 for 5.25 for sliverbear and 6.25 for American Eagle.
Dicks has .223 at 5 bucks per 20rds for remington
Walmart .223 at 7.73 per 40 rds for winchester.
Anytime I run low, Riverview is third on the list of places to go. Of course when I finally break down and order 1000rds, it won't be so much of a problem.
If I need an FFL transfer or pistol, I'll see him.