"Hi. I just wanted to let you know that every year I buy a large amount of gear at JAX. From my Quicken records, I've documented upwards of $12,000.00 spent in your store going back to 2003, mostly on camping stuff, outdoor supplies, and a never-ending series of Merrels, Uggs, and other nice shoes for my kiddo. You can verify that if you want, I'd be glad to help you do that. Right here is what I would buy this spring. Its about $600.00 worth of stuff. Except that I'm not going to buy this stuff. I'm going to walk out the door. Your business has decided to make a political enemy of law abiding gun owners and while its you're right to decide what you will sell and what you will not sell, your issuance of a 'statement' calling it a moral decision was a slap in the face to me as a law abiding person. I'm not going to buy this basket full of stuff. And as you spend some time re-shelving it, I want you to keep in mind that not only will I never be back, but I will spend my time and effort to persuade as many of my friends and family to likewise stay out of your stores. God only knows when you will decide that their favorite style of fishing lure, or camping stove, or hunting knife, or hiking boot transgresses your odd moral compass."