I like it quite a bit.
The holster covers basically all but the lower portion of the grip. No portion of the trigger guard, slide or mag release show outside the holster. It's not a concern to me, but the safety is also covered, so that's one thing people might want to be aware of. I'm just training to flick the safety as the gun clears the holster. (My main carry is an M&P40 with no safety, so I'm torn on whether I should even use the BG380's safety at all.)
The rubbery outside surface does a great job holding the holster in place. I've carried in one pocket or another every day since receiving the holster and it shows no signs of losing its gripping ability. I can easily draw from it without the holster coming free of my pocket, even in loose cargo pant pockets. It does look like it will eventually conform to the shape of my pockets a little bit, but it still does a good job breaking up the lines of the gun. It basically looks like a wallet even in snug fitting jeans.
I've not tried carrying it IWB personally. I have no doubts the holster would stay in place, as it really does hold onto the material around it. I'm not certain about gun retention, however. If you have a tight belt over it, it'd probably be fine. The holster doesn't fit the gun super-tight (So as to allow for clean draw from a pocket, no doubt.) so I'd not consider using it IWB without a belt.
I haven't taken pictures yet, but the holster is very nice looking and feels like good quality construction. It's thin and padded just enough to hide the lines of the gun without adding much to its bulk.
All in all, I'm very happy with it.