Quoted: All the ads you see on TV are for the malt beverages that those companies sell, such as Jack & Cola adn Bacardi Silver. They dont advertise the hard liquor itself, just thier malt beverages, which doesn't even have any of the hard liquor in it. It is a convenient way for for hard liquor companies to advertise their brand on TV without actually advertising hard liquor.
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TLGS,
No, having managed a few bars and bartended in a few more, I know the difference between a "malt beverage" and "liquor."
The first ad was of a sword with a red sash and tassle on the handle swinging around. It comes to a stop with a shot of Smirnoff resting on the blade.
The second commercial was for Jim Beam. Showed the distilling process over the years. Has the precious nectar in the various historic bottles.
The last commercial I saw was for Jack Daniels. It was taking a shot at Paris France I believe. Showed the old fashioned distillation and the oak barrels getting filled and loaded. Don't recall how it related to Paris, but I recall it made me thirsty for a Jack and Coke.