Technology "optimists" turn off TV...

[ARCHIVED THREAD] - Technology "optimists" turn off TV...

Posted: 8/4/2005 8:24:08 AM EDT

Turn it off???

Heck, I don't even OWN one

Wednesday August 3, 8:34 PM
Technology 'optimists' turn off TV -- study
By Paul Bond

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LOS ANGELES (Hollywood Reporter) - Broadband Internet surfers in North America watch two fewer hours of television per week than do those without Internet access, while those using a dial-up connection watch 1.5 fewer hours of TV.

The data come from a Forrester Research study released Tuesday that uses what it calls the longest-running survey of its kind, counting nearly 69,000 people in the U.S. and Canada as participants.

Broadband Internet users watch just 12 hours of TV per week, compared with 14 hours for those who are offline, according to the study, "The State of Consumers and Technology: Benchmark 2005."

Forrester also predicts that the number of broadband households in the U.S., which already soared to 31 million at the end of last year from 2.6 million in 1999, will swell to 71.4 million by 2010.

While its conclusion that Internet usage detract from other media is not new, the study delves deeper than others, separating consumers into various categories, including technology "optimists" and "pessimists" and "tenured nomadic networkers."

Folks making up the latter category have had Internet access in their networked homes for at least five years and own a laptop computer. These nomads watch just 10.8 hours of TV each week.

While newspapers and magazines also suffer a bit from Internet competition, radio and video games do not, the study concludes.

The study defines a tech optimist as believing technology will make life more enjoyable, while pessimists are indifferent or even hostile to technology. Pessimists outnumber optimists 51%-49%.

"Online media attracts technology optimists in droves," says the report, noting that they are three times more likely to use streaming media and peer-to-peer file sharing and read blogs as are their pessimistic counterparts.

Optimists play video games, read magazines and listen to the radio more than do pessimists, while pessimists watch more television. Newspaper reading, according to the study, is identical among the two groups.

Another conclusion reached by the study is that "consumers went device crazy in 2004," snapping up all sorts of digital entertainment gadgets, with adoption rates of many poised for more explosive growth in the next six years.

Experiencing the most rapid growth might be digital video recorders, which will be in 42.7 million U.S. households in 2010, up from 6.2 million at the end of last year.

In the same time frame, DVD recorders will go to 56 million from 12.1 million; MP3 players to 40.1 million from 10.8 million; DVD players to 102.9 million from 76.2 million; and video game consoles to 48.8 million from 40.1 million.

The report, though, appears to give short shrift to satellite radio, not including it in its U.S. household technology adoption forecast -- though it does note in a section on in-car device ownership that cars equipped with satellite radios will double to 5% in 2005 and that buyers of Audis have the highest adoption rate of satellite radios. The same section notes that in-car MP3 players are most popular in Acuras, Isuzus and Lexuses, while in-car video is most popular with GMC buyers.

Reuters/Hollywood Reporter

Posted: 8/4/2005 8:25:42 AM EDT

[#1]

Unless there is something important going on (car chase in LA, "24") my TV's are never on.

Zero interest in buying an HDTV or even conversion box whenever they go digital.

Watching TV is like negative learning.

Posted: 8/4/2005 8:26:46 AM EDT

[#2]

what's "Technoloy"?

Posted: 8/4/2005 8:28:04 AM EDT

[#3]

Quoted:
what's "Technoloy"?

It's ebonics, STFU.

Posted: 8/4/2005 8:28:08 AM EDT

[#4]

Quoted:
Unless there is something important going on (car chase in LA, "24") my TV's are never on.

Zero interest in buying an HDTV or even conversion box whenever they go digital.

Watching TV is like negative learning.

Only turn my TV on to play the XBOX or watch the occasional DVD.

I havent' turned the HDTV on in about 2 weeks.

Posted: 8/4/2005 8:29:37 AM EDT

[#5]

Quoted:
what's "Technoloy"?

What's an Optomist?

Posted: 8/4/2005 8:31:20 AM EDT

[#6]

Quoted:
Quoted:
what's "Technoloy"?

What's an Optomist?

Someone who's into technoloy

Posted: 8/4/2005 8:31:42 AM EDT

[#7]

between college, guns and my friends, I don't get to watch tv

, I hide out at home so I can watch ATHF, oh look someone is calling again

Posted: 8/4/2005 8:42:11 AM EDT

[#8]

Quoted:
Quoted:
Quoted:
what's "Technoloy"?

What's an Optomist?

Someone who's into technoloy

Ahhhhhh......

+1

Posted: 8/4/2005 8:43:49 AM EDT

[#9]

The beginning of the end for TV is when they resorted to advertising their programming on the radio.

I don’t own a TV.

TV sucks.

Posted: 8/4/2005 8:46:44 AM EDT

[#10]

Turning off one mindless form of time killing to migrate to another…

Posted: 8/4/2005 8:47:18 AM EDT

[#11]

I watch very little TV anymore. When I spend my "me" time....

It's either here

Americas Army
or other shit I have to do

I will check the news and flip through the hist/sci/channels when I'm going to bed.

That's it

Posted: 8/4/2005 8:53:02 AM EDT

[#12]

Quoted:
Quoted:
what's "Technoloy"?

What's an Optomist?

Techno L.O.Y. = Limited Organic Ytterbium.

Posted: 8/4/2005 9:10:00 AM EDT

[#13]

I have DirecTV/Tivo.

I watch EXACTLY what *I* want EXACTLY when *I* choose to.

Something like 155 channels plus 5 locals. I watch maybe 6 of them on a regular basis. I never watch so-called "mainstream" TV (ABC, CBS, NBC and the other over the air networks).

I've been "into" computers since my first VIC-20 and been on-line starting with Compuserve & BBS's on 300 baud dialup (80's). First internet connection (28.8 dialup) back in 1994.

I spend FAR more time on line than I do watching TV.

Posted: 8/4/2005 9:11:25 AM EDT

[#14]

Quoted:
I have DirecTV/Tivo.

I watch EXACTLY what *I* want EXACTLY when *I* choose to.

Something like 155 channels plus 5 locals. I watch maybe 6 of them on a regular basis. I never watch so-called "mainstream" TV (ABC, CBS, NBC and the other over the air networks).

I've been "into" computers since my first VIC-20 and been on-line starting with Compuserve & BBS's on 300 baud dialup (80's). First internet connection (28.8 dialup) back in 1994.

I spend FAR more time on line than I do watching TV.

DAMN MAN!!!

Are you training to become a cage fighter?

Posted: 8/4/2005 9:32:17 AM EDT

[#15]

Modern Marvels has quotes before they run ads, when they did a show about the TV I saw this one: "Nobody is going to sit for hours and stare into a plywood box".

They said the same thing about Ted Turner's idea and look what happened.

[ARCHIVED THREAD] - Technology "optimists" turn off TV...

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