Not quite but almost copying the strategy of "The movie that shall not be named", fox showed a 10 minute preview of "The day after tomorrow" this evening right after that 70's show. For those of you that missed it, here's a brief summary:
1. Ominous music
2. A lone, somewhat odd expert in something relating to the film's subject matter.
3. Odd events that some people ignore. But you and the lone expert know better.
4. The government not wanting to listen to the expert from item #2.
5. A crowd of people looking up at the sky, unable to move (accompanied by more ominous music).
6. Overwrought dialog.
7. A heart-touching subplot (accompanied by appropriate ominous or heart touching music, depending on the situation.)
8. Massive plot holes and actions that defy both logic and the known laws of the universe.
9. Oh yes, gobs and gobs of computer generated special effects to make you go ooh and ahhh and take your mind off the fact that you've paid good money to watch one of the most ridiculous pieces of cinema ever to see wide release.
10. Did I mention the ominous music?
BTW, the above formula also applies to former roland emmerich movies like "independece day" and "godzilla". Hell, if it worked twice before, why not just do it again? Maybe next time instead of the environment, a monster, or aliens, they'll plug a different scary thing into the formula. Hmm, what's left???
And anyone who complains about hollywood making crappy movies and then pays to see this movie has no right to complain ever again about hollywood making crappy movies. You will get more of the behavior that you reward.