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9/22/2017 12:11:25 AM
Posted: 9/15/2010 6:45:58 PM EDT
Can a portion of a trademark slogan be legally used as long as it's not the exact phrase ONLY?

For instance, if a company has the phrase "Be Good" trademarked, can another business that is completely unrelated use "Be Good Shoes?"
Link Posted: 9/15/2010 7:06:00 PM EDT
If they both made shoes the answer is maybe not. If one made shoes and the other made ladders the answer is probabaly. IANAL but this is how I understand the law. SS
Link Posted: 9/15/2010 7:16:50 PM EDT
Originally Posted By Seastate:
If they both made shoes the answer is maybe not. If one made shoes and the other made ladders the answer is probabaly. IANAL but this is how I understand the law. SS


Yes, I'm thinking it's ok because the products are so wildly different. But I did read something that said even abstract phrases can be trademarked, such as "Just Do It" for Nike. I guess we need to contact a profeshunal to make sure. I was hoping for a quick *yes* or *no* from an expert! GD is swimming in know-it-alls most nights!
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