We must all do our best to reach out to new shooters. I'm sure most people here do, but I'd like to point out how important grass roots, new shooters are.
This is a primary reason Forest and I try to hold a shoot every month, just to bring new shooters into the sport. I typically get 2 totally new shooters everytime that sign up for club membership and end up purchasing guns.
Most new shooters here in Maryland are adults that are TOTALLY new to shooting. They don't know a thing about weapons, how to procure them or where to shoot them. Being in Maryland, this is a VERY tough state for new shooters to get started. The gentleman I helped today had tried to find a neighbor, tried to get help at my gun club, all with no success. Now factor in that he is Korean and has been in the USA for only 10 years, and you can see the difficulty.
A few hours at the range, a couple hours at lunch helping him buy a weapon, and a few hours helping his sight it in and get familiarized is worth more than any amount of money I can afford to donate to the NRA or GOA.
As an added bonus, I'll end up with a new shooting buddy. Virtually all my friends I have now have come from shooting. It really pays.