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Posted: 12/30/2003 10:34:11 PM EDT
M&M's in black and white

Candy maker plans to eliminate colors temporarily during marketing contest.
December 30, 2003: 6:55 AM EST



NEW YORK (CNNfn) - In a marketing gimmick reminiscent of the gold ticket in "Willy Wonka and the Chocolate Factory," M&M's will run a contest in 2004 which will offer six grand prizes and for a brief period offer the world-famous candy in only black and white.

M&M's plans to phase out color in 2004 - the "official" announcement will be made on "Dick Clark's New Year's Rockin' Eve" on ABC - in what the company is calling the biggest transformation in its 60 year history. M&M's spokesman Jeffrey Moran said the New Year's Eve announcement is timed to "turn over a new leaf and start a new phase."

M&M's parent company Mars is privately held and therefore does not release sales figures, but overall chocolate sales have been flat in the last few years. Moran characterized M&M's sales as "stable," but added that the company is trying to gain market share.

The company will re-introduce color four to six months into the new year by running a contest in which six bags - out of the more than 100 million in retail stores - will contain colored M&M's. Each of the six will contain M&M's of the same color - one each for red, yellow, green, blue, brown and orange.

The purchasers of those bags will receive grand prizes -- yet to be determined -- and that "event" will trigger the re-introduction of color, but not necessarily the same color. The company spokesman would not elaborate.

Link Posted: 12/30/2003 10:43:08 PM EDT
At least they creatively ripped off of Willy Wonka.

I think it's a good idea, I like it. I still won't buy M&Ms, though.
Link Posted: 12/30/2003 10:45:55 PM EDT
My guess is some accountant found a way to get a bonus by saving on ink to color the M+Ms. Then he split the bonus by getting a marketing guy to come up with a reason that dupe's the public into believing it's for thier good.
Link Posted: 12/30/2003 10:54:47 PM EDT
How long before the NAACP comes long and says there are not enough black M&M's in the bag.
Link Posted: 12/30/2003 10:55:05 PM EDT
NOOOOO!!!! Not the blue M&M's!!!!!!!!!!!!!
Link Posted: 12/30/2003 11:10:15 PM EDT
I remember when you could vote for the new color of M&M's and all I voted for was blue. I called like 20 times a day.
Link Posted: 12/30/2003 11:16:27 PM EDT
A little bit of M&M trivia, is that M&M's were developed during WWII, so our troops could have chocolate without the mess of it melting in their hands.
Link Posted: 12/30/2003 11:20:19 PM EDT
it should be real easy to fake the winning bags.

just go out and buy 20 bags of M&Ms and get some friends to help sort all the colors into seperate bags, then you have a winner.
Link Posted: 12/30/2003 11:25:37 PM EDT
Originally Posted By Garand1911:
it should be real easy to fake the winning bags.
View Quote
There's probably a code or something written on the inside of the bag, plus a message that says something to the effect of "You're a winner!  Call us at such and such phone number to confirm."
Link Posted: 12/31/2003 11:04:20 AM EDT
Originally Posted By voilsb:
Originally Posted By Garand1911:
it should be real easy to fake the winning bags.
View Quote
There's probably a code or something written on the inside of the bag, plus a message that says something to the effect of "You're a winner!  Call us at such and such phone number to confirm."
View Quote


Most definitely.

I am sure there is some sort of authentication system, other than "show us they're all the same color".
Link Posted: 12/31/2003 11:35:42 AM EDT
Originally Posted By The_Cheat:
How long before the NAACP comes long and says there are not enough black M&M's in the bag.
View Quote

[lol][rofl2]
Link Posted: 12/31/2003 12:47:48 PM EDT
Originally Posted By Sniper_Wolfe:
Originally Posted By voilsb:
Originally Posted By Garand1911:
it should be real easy to fake the winning bags.
View Quote
There's probably a code or something written on the inside of the bag, plus a message that says something to the effect of "You're a winner!  Call us at such and such phone number to confirm."
View Quote


Most definitely.

I am sure there is some sort of authentication system, other than "show us they're all the same color".
View Quote
yeah also in case some idiot eats the same colored bag instead of turning it in.
Link Posted: 12/31/2003 1:27:41 PM EDT
Mark my words, this is gonna start a race war.... Colored M&Ms only in my BOB.
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