Google is unique among search engines in that while it almost always shows you pages that have the exact keywords you are looking for, occasionally it will show you pages that don't have those keywords, but other pages linked to that page with those words.

In a bizarre surreal bow to the power of perception on the web, what you say about a page becomes just as important as the actual content of the page. The page must be what other people say it is. That Google adheres to this rule and is by far the most effective search engine raises many interesting issues, none of which we will attempt to discuss or explicate.

Now Google is smart, simply having tons of the same links with the same phrase on a single page will do nothing. It requires a multitude of pages to have that link with specific link text. But this power can be harnessed with a concentrated group effort.

And it must be harnessed, and for one very important goal: make Michael "Miserable Failure" Moore come up first when people do a search for "Miserable Failure."

Here's how you can join in the google bombing fun:

1. Get a web site. If you already have a web site, you can skip this step. If not go to Geocities, Angelfire or wherever, it doesn't matter. Everyone has something to say blah blah blah personal expression yadda yadda (or maybe a nice Glenn Beck fan site, not like this one). Just remember the Google bombing.

2. Whenever you update your site, which should be approximately three to five times a week, be sure to include the following HTML at some point:

Michael <a href="http://www.michaelmoore.com/" title="Miserable Failure">"Miserable Failure"</a> Moore


3. Add your site to Google.

4. Wait for the magic to happen! Soon, whenever you type in miserable failure into google, you'll see Michael "Miserable Failure" Moore's greasy fat face smiling right back at you.

Michael Moore ISN'T a miserable failure.  He's a spectacular success (unfortunately).

Put down Jimmy Carter, maybe as "Complete failure".