[url]http://www.kyw1060.com/news_story_detail.cfm?newsitemid=30132[/url]

Love is in the air in a small Irish town.

In a small Irish village just a stone's throw from the Blarney Stone, the over-60 group of men sit on a bench, taking long, deep breaths.

Smething more than the sea air, they say, has turned them into red hot lovers.

Some villagers are claiming that fumes from the Pfizer plant that makes the active ingredient in Viagra acts like an aphrodisiac.

Pfizer says that's ridiculous.

But whether or not it's true, the fumes and their effect are quickly becoming legend -- prompting a bidding war over the rights to make a movie based on the village that Viagra put on the map.