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1/25/2018 7:38:29 AM
Posted: 9/8/2010 3:22:51 PM EST

TORRANCE, Calif. – Toyota Motor Corp., hoping to solidify its standing as the top brand for Hispanic buyers in the U.S., is offering drivers a series of stickers that celebrates their Hispanic heritage.

The decals contain the phrase "somos muchos," or "we are many," followed by cultures, regions and popular descriptors from all over Latin America, such as "somos muchos Mexicanos" and "somos muchos Hondurenos." The decals, designed to be stuck on bumpers or windows, come in more than 100 different versions and are available in the U.S. and Puerto Rico.

Toyota is offering the stickers free on the Spanish-language version of its Facebook page. It's also distributing them at upcoming festivals in Los Angeles, Houston, Dallas, Miami, New York and Chicago.

Toyota is the top brand among Hispanic buyers in the U.S., according to vehicle registration data gathered by R.L. Polk and Associates. The automaker says it has held that title since 2004.

In a recent speech to the National Council of La Raza, Toyota President Yoshi Inaba said one of every four Hispanic car buyers in the U.S. bought a Toyota last year.
Link Posted: 9/8/2010 3:24:09 PM EST
Dupe and aren't you a drama queen, OP...
Link Posted: 9/8/2010 3:24:34 PM EST
Where's my "We are One" sticker in English?
Link Posted: 9/8/2010 3:27:24 PM EST
sweet more crap for thier back window!
Link Posted: 9/8/2010 3:30:43 PM EST
I drive a Toyota.

Link Posted: 9/8/2010 3:32:43 PM EST
[Last Edit: 9/8/2010 3:33:11 PM EST by Black-Tiger]
Am I the only Puertorican that sees that crap as stupid? Seriously...

Then again; I drive a Nissan.

Link Posted: 9/8/2010 3:37:25 PM EST

It's okay Odie, someone will be along shortly with the "ARFCOM Toyota Bumper Sticker Bastardization Contest".
Link Posted: 9/8/2010 3:54:47 PM EST
Well, guess I bought my one and only Yota.

Companies should stay out of politics.
Link Posted: 9/8/2010 3:57:54 PM EST
They should offer a sticker with your last name in old English calligraphy. Maybe even a rooster or scorpion.
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