Quoted:
Many store brand items are every bit as good (sometimes exactly the same, just re-branded) as the big names. Others are not. Only way to tell is from experience.
Sometimes you may even find you like the store brand better.
+1
My father worked forty+ years as a divisional Grocery Merchandising Manager for Safeway Stores.
Although many grocery chains run or own their own bread, egg, milk or ice cream operations, they contract with the same canneries as Green Giant, Dole, Campbell Soup, etc. Safeway even used local bottlers to produce their soft drinks. In Arkansas it was Dr Pepper who made Safeway softdrinks for decades.
This doesn't mean the product inside the can will be identical, but the quality control is.
Quoted:
Sugar.
Why would I pay more for a 4lb name brand, when I can buy the "old normal" 5lb bag of Wal-mart sugar for less.
No kidding. I worked part time at Safeway in high school and often wondered why anyone would pay more for "name brand" sugar or salt vs store brand......other than the label they are identical.