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Posted: 3/31/2016 8:09:58 AM EDT
I heard this last night at a pub and figured I would have heard it here first.

I looked in the Industry section, but couldn't find Savage. Either way, I have one and love it and if they did change the logo I'm glad I got one before the change.
Link Posted: 3/31/2016 8:11:34 AM EDT
[#1]
Thread fail. No pics of new or old logo.
Link Posted: 3/31/2016 8:15:02 AM EDT
[#2]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
Thread fail. No pics of new or old logo.
View Quote


We all know the old logo. According to the guy at the pub the "new" logo is apparently either an "S" or some overlay of the letter "S"
Link Posted: 3/31/2016 8:15:37 AM EDT
[#3]
Yes they changed it.
Link Posted: 3/31/2016 8:16:41 AM EDT
[#4]
Link Posted: 3/31/2016 8:17:40 AM EDT
[#5]
Pussy's, surprised it took this long though given their location...
Link Posted: 3/31/2016 8:19:23 AM EDT
[#6]
The "old" logo was a picture of Sen. Elizabeth Warren.
Link Posted: 3/31/2016 8:21:58 AM EDT
[#7]
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Quoted:
Pussy's, surprised it took this long though given their location...
View Quote


This was exactly what I said last night.
Link Posted: 3/31/2016 8:22:13 AM EDT
[#8]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
The "old" logo was a picture of Sen. Elizabeth Warren.
View Quote


I see what you did there.
Link Posted: 3/31/2016 8:24:42 AM EDT
[#9]






Sucks
Link Posted: 3/31/2016 8:26:10 AM EDT
[#10]



New and Old.

Personally, I don't give a fuck. I mean, they are calling a Native American a Savage, so I can see where the offense would come from. And if they did it without any outside pressure, I'm okay with a company rebranding itself.
Link Posted: 3/31/2016 8:26:21 AM EDT
[#11]
Discussion ForumsJump to Quoted PostQuote History
Quoted:


This was exactly what I said last night.
View Quote View All Quotes
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Discussion ForumsJump to Quoted PostQuote History
Quoted:
Quoted:
Pussy's, surprised it took this long though given their location...


This was exactly what I said last night.


I'm from the area(15 min way from them). Actually heard a conversation a few years back of two women talking about how "disgusting" the logo was. I bet they had no problems with Elizabeth Warren though, they had the same look as her.
Link Posted: 3/31/2016 8:26:40 AM EDT
[#12]
Needs more Redskins.
Link Posted: 3/31/2016 8:27:39 AM EDT
[#13]
Tradition. Can't be havin' none of that these days. Hurt my feelers.
Link Posted: 3/31/2016 8:29:39 AM EDT
[#14]
Link Posted: 3/31/2016 8:31:05 AM EDT
[#15]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
https://s3.amazonaws.com/savagefiles/imagery/layout/banner_logo_new.png
https://store.savagearms.com/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/s/t/sticker6x6.png

New and Old.

Personally, I don't give a fuck. I mean, they are calling a Native American a Savage, so I can see where the offense would come from. And if they did it without any outside pressure, I'm okay with a company rebranding itself.
View Quote



Actually they are calling the founder of the company by his last name. Arthur William Savage

History of the indian head logo

Chief Lame Bear, a Cheyenne,  approached Arthur to purchase lever-action rifles for the Indian reservation and the two men struck a deal. The tribe would get discounted rifles and Savage would get their support and endorsement. It was at this time in the company's history, that Arthur Savage added the Indian head logo--a direct gift from the Chief--to the company name.


So, the name "Savage" doesn't denote the Native Americans, it was the founder's NAME. Second, the use of the Chief's head for the logo was in honor of, with respect for, and with the blessing of the Native Americans in question.


Even older logo from the buttplate of a 32-40 Saddle Gun

Link Posted: 3/31/2016 8:35:20 AM EDT
[#16]
Discussion ForumsJump to Quoted PostQuote History
Quoted:



Actually they are calling the founder of the company by his last name. Arthur William Savage http://www.employees.org/~beetle/savage/ArthurSavage.jpg


Even older logo from the buttplate of a 1908 Saddle Gun

http://img.photobucket.com/albums/v74/Et2ss/Misc/sq.jpg
View Quote View All Quotes
View All Quotes
Discussion ForumsJump to Quoted PostQuote History
Quoted:
Quoted:
https://s3.amazonaws.com/savagefiles/imagery/layout/banner_logo_new.png
https://store.savagearms.com/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/s/t/sticker6x6.png

New and Old.

Personally, I don't give a fuck. I mean, they are calling a Native American a Savage, so I can see where the offense would come from. And if they did it without any outside pressure, I'm okay with a company rebranding itself.



Actually they are calling the founder of the company by his last name. Arthur William Savage http://www.employees.org/~beetle/savage/ArthurSavage.jpg


Even older logo from the buttplate of a 1908 Saddle Gun

http://img.photobucket.com/albums/v74/Et2ss/Misc/sq.jpg


This will be completely overlooked.....because feelz.

Although, if they re-branded on their own, I don't care.
Link Posted: 3/31/2016 8:37:06 AM EDT
[#17]
I have one with old Chief's logo. And I had a Tecumseh engine on my mini bike.
Those guy's were all about power and freedom to me.
Link Posted: 3/31/2016 8:37:12 AM EDT
[#18]
Where the butt hurt comes in is all these enlightened individuals eaten up with feelings is they can't grasp anything that happened before they were born.  Could you imagine coming here from Europe and not knowing what you would encounter and you find people of a color you've never seen, wearing animal skins and headdresses, speaking a language that sounds like nothing they've ever heard.  No written language, I'm not even sure they had invented the wheel.  I think savage is probably one of the nicer things said.
Link Posted: 3/31/2016 8:38:46 AM EDT
[#19]
Discussion ForumsJump to Quoted PostQuote History
Quoted:



Actually they are calling the founder of the company by his last name. Arthur William Savage http://www.employees.org/~beetle/savage/ArthurSavage.jpg


Even older logo from the buttplate of a 1908 Saddle Gun

http://img.photobucket.com/albums/v74/Et2ss/Misc/sq.jpg
View Quote View All Quotes
View All Quotes
Discussion ForumsJump to Quoted PostQuote History
Quoted:
Quoted:
https://s3.amazonaws.com/savagefiles/imagery/layout/banner_logo_new.png
https://store.savagearms.com/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/s/t/sticker6x6.png

New and Old.

Personally, I don't give a fuck. I mean, they are calling a Native American a Savage, so I can see where the offense would come from. And if they did it without any outside pressure, I'm okay with a company rebranding itself.



Actually they are calling the founder of the company by his last name. Arthur William Savage http://www.employees.org/~beetle/savage/ArthurSavage.jpg


Even older logo from the buttplate of a 1908 Saddle Gun

http://img.photobucket.com/albums/v74/Et2ss/Misc/sq.jpg


But why else would their logo be of a Native American with the name Savage? You can't overlook that their pairing would be awfully coincidental otherwise.

But like I said, I don't really give a fuck.
Link Posted: 3/31/2016 8:39:22 AM EDT
[#20]
I have a belt buckle somewhere with the old logo on it. Maybe I should bring it back.
Link Posted: 3/31/2016 8:39:53 AM EDT
[#21]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
https://s3.amazonaws.com/savagefiles/imagery/layout/banner_logo_new.png
https://store.savagearms.com/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/s/t/sticker6x6.png

New and Old.

Personally, I don't give a fuck. I mean, they are calling a Native American a Savage, so I can see where the offense would come from. And if they did it without any outside pressure, I'm okay with a company rebranding itself.
View Quote


You need to read more about the history behind the original logo.
Link Posted: 3/31/2016 8:40:40 AM EDT
[#22]
Discussion ForumsJump to Quoted PostQuote History
Quoted:

Personally, I don't give a fuck. I mean, they are calling a Native American a Savage, so I can see where the offense would come from. And if they did it without any outside pressure, I'm okay with a company rebranding itself.
View Quote


They are NOT calling a Native American a "savage".  Savage was the name of the guy that started the company (Arthur Savage), and the Indian head logo was used as an endorsement from Chief Lame Deer.

ETA: Sorry, already mentioned - the curse of being a slow to type!
Link Posted: 3/31/2016 8:41:16 AM EDT
[#23]
Discussion ForumsJump to Quoted PostQuote History
Quoted:

But why else would their logo be of a Native American with the name Savage? You can't overlook that their pairing would be awfully coincidental otherwise.

But like I said, I don't really give a fuck.
View Quote



Edited my post with this

History of the indian head logo

Chief Lame Bear, a Cheyenne, approached Arthur to purchase lever-action rifles for the Indian reservation and the two men struck a deal. The tribe would get discounted rifles and Savage would get their support and endorsement. It was at this time in the company's history, that Arthur Savage added the Indian head logo--a direct gift from the Chief--to the company name.


So, the name "Savage" doesn't denote the Native Americans, it was the founder's NAME. Second, the use of the Chief's head for the logo was in honor of, with respect for, and with the blessing of the Native Americans in question.

Link Posted: 3/31/2016 8:41:41 AM EDT
[#24]
Discussion ForumsJump to Quoted PostQuote History
Quoted:


They are NOT calling a Native American a "savage".  Savage was the name of the guy that started the company (Arthur Savage), and the Indian head logo was used as an endorsement from Chief Lame Deer.
View Quote View All Quotes
View All Quotes
Discussion ForumsJump to Quoted PostQuote History
Quoted:
Quoted:

Personally, I don't give a fuck. I mean, they are calling a Native American a Savage, so I can see where the offense would come from. And if they did it without any outside pressure, I'm okay with a company rebranding itself.


They are NOT calling a Native American a "savage".  Savage was the name of the guy that started the company (Arthur Savage), and the Indian head logo was used as an endorsement from Chief Lame Deer.


Ahh, that would explain it. I'd never heard that before. You learn something every day.

Carry on.
Link Posted: 3/31/2016 8:43:47 AM EDT
[#25]
Needs more cigar store Indian.

Link Posted: 3/31/2016 8:49:31 AM EDT
[#26]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
I have one with old Chief's logo. And I had a Tecumseh engine on my mini bike.
Those guy's were all about power and freedom to me.
View Quote

And sure, if you were born during or before the Regan Administration, that's what you see native symbols representing.

However, born in the 90's, all they can think of is smallpox blankets and casinos.
Link Posted: 3/31/2016 8:54:49 AM EDT
[#27]

Link Posted: 3/31/2016 8:56:49 AM EDT
[#28]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
https://s3.amazonaws.com/savagefiles/imagery/layout/banner_logo_new.png
https://store.savagearms.com/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/s/t/sticker6x6.png

New and Old.

Personally, I don't give a fuck. I mean, they are calling a Native American a Savage, so I can see where the offense would come from. And if they did it without any outside pressure, I'm okay with a company rebranding itself.
View Quote

So much liberal know nothing fail here
Link Posted: 3/31/2016 9:42:52 AM EDT
[#29]
sucks!
Link Posted: 3/31/2016 10:24:58 AM EDT
[#30]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
I have a belt buckle somewhere with the old logo on it. Maybe I should bring it back.
View Quote



I will buy it. PM me if interested.
Link Posted: 3/31/2016 11:04:31 AM EDT
[#31]
Businesses have to do what they have to do to remain non-controversial, profitable, etc. I don't blame them. I'm sad inside, but I don't blame them.

Link Posted: 3/31/2016 11:12:55 AM EDT
[#32]
Do I need to get rid of the Indian Head pennies my grandmother gave me?
Link Posted: 3/31/2016 11:17:36 AM EDT
[#33]

Discussion ForumsJump to Quoted PostQuote History
Quoted:

But why else would their logo be of a Native American with the name Savage? You can't overlook that their pairing would be awfully coincidental otherwise.

View Quote
Wow. Swing and a miss.

 
Link Posted: 3/31/2016 11:30:43 AM EDT
[#34]
Discussion ForumsJump to Quoted PostQuote History


As I recall, this individual was an an actor, and of Italian decent.
Link Posted: 3/31/2016 11:49:31 AM EDT
[#35]
Thanks for the heads up. Just ordered $100 worth of "OLD" merchandise from their store.

They are selling UN-PC hats for under $3.

Bought, decals, shirts, hats, belt buckles and slings with the old logo.

Done all my hunting with Savage and Marlin rifles.
Link Posted: 3/31/2016 11:53:28 AM EDT
[#36]
I don't care if they change their logo,  BUT...



That new logo SUCKS!  Simple is great but that just looks awful...
Link Posted: 3/31/2016 11:56:58 AM EDT
[#37]
I wondered why it took Federal so long to make this happen.
Link Posted: 3/31/2016 11:58:12 AM EDT
[#38]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
https://s3.amazonaws.com/savagefiles/imagery/layout/banner_logo_new.png
https://store.savagearms.com/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/s/t/sticker6x6.png

New and Old.

Personally, I don't give a fuck. I mean, they are calling a Native American a Savage, so I can see where the offense would come from. And if they did it without any outside pressure, I'm okay with a company rebranding itself.
View Quote


If you knew the history of the logo it might change your mind.

The logo was an actual person who gave permission for his likeness to be used for the purpose.
Link Posted: 3/31/2016 12:02:52 PM EDT
[#39]
Discussion ForumsJump to Quoted PostQuote History
Quoted:
I'm from the area(15 min way from them). Actually heard a conversation a few years back of two women talking about how "disgusting" the logo was. I bet they had no problems with Elizabeth Warren though, they had the same look as her.
View Quote


That's disgusting.
Link Posted: 3/31/2016 12:03:00 PM EDT
[#40]
Discussion ForumsJump to Quoted PostQuote History
Quoted:


As I recall, this individual was an an actor, and of Italian decent.
View Quote View All Quotes
View All Quotes
Discussion ForumsJump to Quoted PostQuote History
Quoted:


As I recall, this individual was an an actor, and of Italian decent.

It was a descent ad for the time.
Link Posted: 3/31/2016 12:06:34 PM EDT
[#41]
Discussion ForumsJump to Quoted PostQuote History
Quoted:

It was a descent ad for the time.
View Quote View All Quotes
View All Quotes
Discussion ForumsJump to Quoted PostQuote History
Quoted:
Quoted:


As I recall, this individual was an an actor, and of Italian decent.

It was a descent ad for the time.


I seen what ya did thar.
Link Posted: 3/31/2016 12:08:45 PM EDT
[#42]
Discussion ForumsJump to Quoted PostQuote History
Quoted:


But why else would their logo be of a Native American with the name Savage? You can't overlook that their pairing would be awfully coincidental otherwise.

But like I said, I don't really give a fuck.
View Quote View All Quotes
View All Quotes
Discussion ForumsJump to Quoted PostQuote History
Quoted:
Quoted:
Quoted:
https://s3.amazonaws.com/savagefiles/imagery/layout/banner_logo_new.png
https://store.savagearms.com/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/s/t/sticker6x6.png

New and Old.

Personally, I don't give a fuck. I mean, they are calling a Native American a Savage, so I can see where the offense would come from. And if they did it without any outside pressure, I'm okay with a company rebranding itself.



Actually they are calling the founder of the company by his last name. Arthur William Savage http://www.employees.org/~beetle/savage/ArthurSavage.jpg


Even older logo from the buttplate of a 1908 Saddle Gun

http://img.photobucket.com/albums/v74/Et2ss/Misc/sq.jpg


But why else would their logo be of a Native American with the name Savage? You can't overlook that their pairing would be awfully coincidental otherwise.

But like I said, I don't really give a fuck.

Sigh.
Link Posted: 3/31/2016 12:14:57 PM EDT
[#43]
Apparently, Canadians are "Shocked" at the name

http://www.cbc.ca/news/canada/nova-scotia/savage-arms-guns-at-canadian-tire-shocked-clayton-park-shoppers-1.3186654

Quote from the article:

"It's racist in the way that it puts the two together," she said. "I think they should discontinue selling those guns."

Rach-Sharp said the backstory doesn't make a difference.

There you go. It does not matter what the truth is, just what your feelings are..........
Link Posted: 3/31/2016 12:39:53 PM EDT
[#44]
When was Savage purchased by Vista Outdoors, or was Savage an ATK property beforehand?  I'm thinking it was recent, hence the logo change.  New management.  

ETA:  Vista bought Savage in 2013. Damn, they also own CCI, Bushnell, Bolle, Camelback, Primos, Hoppes, Federal Premium, RCBS, Alliant Powder, Blackhawk . . .
Link Posted: 3/31/2016 12:53:17 PM EDT
[#45]
Discussion ForumsJump to Quoted PostQuote History

Who's the Italian guy?

ETA Beat like a red headed step child
Link Posted: 3/31/2016 1:02:25 PM EDT
[#46]
Yes they changed their logo, its now on all the new boxes we've been getting:



Meh....liked the old one, figured its because of the PC pressure.
Link Posted: 3/31/2016 1:07:52 PM EDT
[#47]
Ironically, the one bolt gun I never owned.


<<<<<<<<<< *Doesn't have a problem with the old logo*

Link Posted: 3/31/2016 1:16:20 PM EDT
[#48]
They did in this time. Because of the Mandella effect the logo as most remember is no longer in existence. Read under Berenstein Bears conspiracy.
Link Posted: 3/31/2016 1:17:25 PM EDT
[#49]
I lke the true story.
That's pretty cool.
Link Posted: 3/31/2016 1:26:07 PM EDT
[#50]
Discussion ForumsJump to Quoted PostQuote History



Goombah says......"Leave the gun, take the buffalo tongue".
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