What is needed is a drug Olympics...
Like NASCAR, ford builds better engines they win on Sunday sell on Monday.
So let athletes team up with doctors and pharma, Athlete 1 is going to be a marathon contender, he needs long term slow twitch muscles, minimal fatigue, mild pain killers for feet. Athlete 2 is a power lifter, needs to get maximal muscle effort with minimal bulk gained so he can keep his weight class down , ect. What about a judo player, needs maximal effort in bursts of 5-15 seconds, but fast recovery time for best training regimen, keep bulk down. If a guy DIES right after winning again obviously nobody buys them. Do you think some of the amazing tech that is in cars would be standard if it weren't pioneered in racing circles? His pharma sponsor gives him a cocktail that works great and he wins, other pharma company has their guy DIE obviously nobody buys their stuff.
All athletes would have to submit al comprehensive list of what they are on but NO banned substnaces, hell pharma would be begging to brag "lance Armstrong won 15 tour de frances using our super roid "roidrosterone", ask your doctor if it is right for you..."
Even amateurs could get in on the marketing " cheeko's unlicensed street corner pharmacy is backing crazy eddie in this years smash and grab riot marathon... Cheeko is providing 3 rocks of angle dust laced crack cocaine with a 5mg tab of valium to take the edge off, and 2 tabs of aderall to Crazy Eddie focused on holding that TV while he runs 26.2 miles back to north side of Oakland..."