One of my buddies and I were talking about ammo and who was good and bad and then we got onto word of mouth advertising. I have always heard WOM is the best OR worst thing that can happen to a company.
To points from me.
Ammoman.com screwed me for just a few dollars. I know he has lost that many times over just from my lost orders. I order in case lots a few to several times a year. And I even have input for what my department orders. Big multipule case lots. I also tell everyone I know to not shop there and pretty much they come to me to find out where to order. I hope the measly dime he made off of me was worth the hundereds or thousands I have cost him.
There is a restaurant in OKC named The Delta Cafe. Great food and good service usually. I had a bad expirence once and the manager took care of my meal and bought the next. I go back quite often and tell everyone about the place. They have made beaucoup bucks because of me.