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They can do whatever the fuck they want with their search engine they pay a shitload of money to run?
I'd do the same thing if I was them, the world isn't fair, if you want to be the top ranking on a search engine then start your own damn successful engine and work hard to get millions to use it.
You don't understand webranking do you ?
I guess i don't understand either. Could you explain it to me? (Im being serious, not sarcastic. I know its hard to convey tone on a msg board)
There are a host of factors (this is about results in a business search)
1. Does the query specify a business name specifically or just an industry?
2. The quality of the data the search provider has. How complete is the data? How current (businesses come and go all the time)?
3. Does the query specify a location (city name and state, zip code, etc) for finding the business.
a. How easy is it to provide map results for location based searches?
4. Are brands mentioned? Different businesses may carry different brands within the same industry.
5. Do any businesses within the search parameters pay to have their information more prominantly displayed on the search results page?
6. From previous search queries and results selected, can the search provider anticipate the most common/probable selection?
All these variables get compiled and impact the search results.
I'll post more as more come to mind.