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The first time I tried it was at a Land Rover 4wheeling event here in the USA. I thought it was toast with Apple butter in it. Talk about a rude awakening.
Later on I got so I liked it but it's definitely one of those polarizing foods. You either love it or hate it. There is no changing opinions on it.
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I used to hear it called "Australian Peanut Butter". Uh, no. No one...at least no one in their right mind...would use it as liberally as that.
I use it sparingly like a pea-sized bit on a buttered English muffin or piece of toast; It's really salty so I just use enough to get that umami thing going.
My present jar of Vegemite (220g) was purchased four years ago I've still got a bit left.
Maybe it's just a placebo effect but I swear the B vitamins in it give me a mental "lift".