As soon as demand for the 696 reaches a certain level S&W will reintroduce it in a limited run maybe with a fluteless cylinder and ruin any collectibility they may have accrued. They did it with the 610 10mm and the 627 both. The average price for these on Gunbroker is 600.00. Some in the 589.00 range and one did go for as much as 750.00 but that one had 2 sets of grips and was NIB, unfired. But YMMV.