I have a friend that got one a while back and absolutely loves it.  He took it on a hog hunt and the rifle fell out of the Polaris and the scope hit a rock.  It made the variable magnification ring stick because of the dint it sustained.  IOR took it back and swapped him a new one.  They are up there in price between the Leupold and Zeiss.  He owns scopes from pretty much all the high end types and this is the one he said he would pick over them all ..... anybody have any info / stories / suggestions about this scope brand?  Just looking to see if anyone has had first hand experience that I can compare it to.

Thanks in advance.

I own two IOR's and love them both.  They are great scopes, like you said not cheap, but high quality never is.

I'm a "good glass eliteist", and to me IOR are right up there in quality to S&B, Khales, Swarvoski, Mk4 Leupolds, etc.

Nightforce has a good rep, but I've never used one or even looked though one yet.

In my opinion IOR are a great choice and well worth it.

I currently have two of the 4-14x56 Ultras with the 40mm tube and swear by them. It is currently used on my .408 up to 2000m. My spotter uses a Zeiss 60x to help with adjustments and there is little mirage effect which plagues most optics more than 14x in the sandbox. Reliability has been great and so far the two is one, one is none hasn't been an issue. I occasionally loan the spare to other teams that are more than pleased with the light gathering capabilities especially once attached to our PVS-14s. It can go to about 600M+ on a good moonlight night and some IR Lighting with clear target detection and interdiction capabilities.

Can’t wait to try out their new 4-28x56, however, that will have to wait until I get a lot more cash.

Think they will hold up to the punishment of a 50?

I want the fucking IOR Pitbull!  Sadly, I'm broke-ish.

yes they will, the 10x56 non illuminated is designed for the 50