I had one of these (made by Hakko) for about 2 years. Great little sights for non-serious plinking/range-time. Mine broke when the rifle fell over, shattered the glass & bent the "hood" (if you can call it that.) I was disappointed with myself for letting it fall over, but I completely believe an Eotech or Aimpoint would've survived the fall, no problem.
The other thing is this: If you have opportunity to check out several manufacturers of these optics side by side, you will notice a quality difference, mostly in the reticle clarity and quality of glass (I've seen a low quality model that looks exactly like this one where the glass would actually distort the reticule as you moved your head around). I was surprised, as I thought they were all the same, but after looking through 6 or more different makes of this same design, there was a noticeable difference.
I have no idea where the Sightmark fits in, quality-wise, but definitely don't assume they are all the same, just because they look the same.
~Icarus