Mine look sorta like that. I use the BTSniper notch die to give me the Hornady XTP clone. My ogive isn't as much as yours...so it doesn't go down to as much of a point. Many people make their own dies...but I got mine from BTSniper over at castboolits.gunloads.com.
As far as costs go....let's say I have about $350...maybe more in all my swag dies...but you can get by with a lot less...I have housings for each internal part that can be swapped out...I just like to put them in Hornady Quick change bushings so I can set the depth and just pop them in and out while going thru the process. But let's do a little math for fun:
A few months ago I was wanting some 10mm Hornady XTP 180gr jhp's...I went to MidwayUSA.com, Graf's and many more...and everyone was else was out of stock with a 2-3 week waiting period. So I said, "Fine, I'll go to a local range and pay top dollar"....which happened to be $28.88/hundred....and I found ONE box out of like 10 stores...everyone was buying up components and I couldn't find any....ANYWHERE...so I had to wait and get some later. Sucks when you like to shoot a lot but can't find the bullets you want....hell...even the Nosler of the same type were sold out...and other cheaper styles were hard to come by too.
So, I spent $175 on a swage die and a few more internals and took my rather large stash of 9mm used brass....I don't like shooting 9mm so the brass was almost worthless....and I had a Lee 124-356-TC mold....I poured a few thousand lead bullets....then I expanded a few thousand brass....and then seated the lead bullets upside down as cores....then swaged them to look like the pic from the previous post. Mine come out at around 188 grains each. I then spent money on the crimp die for an XTP clone...which works wonders for helping the jacket petal back and the expansion gains are great.
I like making the boolits so time isn't a financial factor in my equations....the brass is free...and future brass will be almost free...you can buy 1000 9mm brass on this site for $25....I have thousands of lbs of range scrap...and get about 600lbs a week if I want it...just takes time to smelt it down. I made 10,000 of these boolits in a few days. I shoot about 1,000 rounds a week...when the weather co-operates. So...10,000 rounds at $28.88/hundred would be $2,888.00 in bullets alone. My dies paid for themselves VERY quickly....and I actually prefer these boolits over store bought. It's a pride in workmanship....and I never have to worry about a store being out of stock...I never have to worry about factory lead being outlawed...I never have to worry about shortages based on who is in office....or rumors of political change...or anything...I have the means to make my own and sustain my love of shooting.
If however, your time is money...you will probably be better off buying off the shelf.