Yes. I was told to zero them in at that distance and it would be good out to 100 yards. Is this not correct?
Not even close. What the gun store commando failed to fully explain to you, is the whole line of sight/bore issue of an AR. Long story short, and AR's stock is totally flat. As in no drop, like a deer rifle or shotgun has. So, there is a funky geometry thing working there. Your eye is much higher over the bore as opposed to other guns. @ 30 yards, you are having to get that bullet to rise pretty quickly, to meet your line of sight. So @ 50, it will be high, and at 100, really high. Probably 5 to 8 inches, depending on ammo.
If you sight in your rifle at 50 yards, it will be still on the rise at 100, but only about an inch or three high. It will (should) be back on the down slope at 200, and pretty close to zero. This is what is referred to as the 50/200 zero. This is all dependant on ammo selection.
If you decide to go with this zero, you need to go and shoot your gun at 25, 50, 100, and 200 yards. Get your own dope, for your own loads. That way you know exactly how your equipment will perform at the given ranges.
I hope this helps a little. There are a ton of guys here, that have a ton of knowledge. Good luck, L2