Anecdotal but, I have some Eneloop AA's that I know I bought pre 2010 that still work fine. Maybe they are 80% of the new level but still charge and hold a charge.
Every night my wife and I read to our boys. Usually 15-20 minutes. The way there rooms are there's nowhere for a lamp so we use headlamps. I am constantly charging AAA batteries. I had two of the Ikea batteries fail this week. They are much newer than the Eneloops.
I will still buy more of the Ikea, because they're usually so cheaper, but when I see a slickdeals deal on Eneloops I get more.
Tip. We have one of those little label maker machines, I try to put the date on all the rechargeables. I used to have 3 sets for my camera flash. Those I would label and charge in sets, to try to keep the number of charge cycles the same.