Gore-Tex (and similar) typically fails to work, as advertised because either the DWR has become inactive and/or the garment has been laundered with a detergent that has managed to clog the pores in the membrane. If that wasn't bad enough, it has been claimed that many typical laundry detergents contain "optical brighteners" which can cause your clothing/gear to "glow" when illuminated by lights used in most NVG items, and possibly cause it to be more "observable" by some animal eyes. It should be noted that Natick now claims "no difference" in NVG visibility for clothing treated using detergents containing "optical Brighteners". Note that this claim says nothing about the eyes of game animals. For washing non-GT, simple clothing, uniforms, and gear, then use simple, plain old Woolite. Be careful, there are different formulations, some of which apparently have "optical brighteners". YMMV.
Link to Natick statement; read down:
https://www.armytimes.com/news/your-army/2015/08/22/caring-for-your-new-acus-dos-don-ts-and-myths/For washing non-GT hats, it might be best to use simple, non-scented, basic, hair shampoo. It's designed to remove hair oils, right? Apply directly to both sides of heavy staining, and work-in the detergent/shampoo with your finger. L et sit for a while, and let the stuff work-in and do its' magic. A trick I've used with hats is to use plenty of detergent in WARM--not hot-- water, and let them soak for a few hours, agitating by hand every so often; Work the detergent/water in and out of the stained areas, dissolving the oils. Air dry the hats, and apply water repellant, if desired.
Quite often, simple dirt and body oils can have a negative effect on the membrane. In general, the cleaner the GT is, and the fresher the DWR, the better the GT will work. A "trick" to "rejuvenate" DWR that is
beginning to show signs of wearing-off is to put the garment(s) in a clothes dryer, and heat them up a bit.
From Gore-Tex site: "Line dry your garment, or tumble dry it on a warm, gentle cycle. Once it's dry, tumble dry the garment for 20 minutes to reactivate the durable water repellent (DWR) treatment on the outer fabric. You can do this anytime you notice the water repellency needs a boost."
It's always a wise idea to use a detergent
specifically intended for GT membranes, and to rinse the garment
at least twice to remove all traces of it, and to help in unclogging the pores in the membrane. This procedure has worked well for me in rehabilitating GT garments which the user thought worn-out. The idea of hosing-down GT garments with simple water will do no harm, but eventually the garments will need laundering, hence this post.
I'm sure many people here already know all this; just posting for the benefit of those who don't. Sorry for being a bit wordy.