He sure comes off a sleaze-bag in this one all around.
From what I gathered (from a bias news media, I get it). He owns/owns a portion of, a media company that's job online is to help companies who have committed some sort of (FDA?) violation get their bad press swept under the rug online.
That in itself seems insider-y and a bit sleazy, but so be it. The part he's in trouble for is simply not reporting it, which he claims is an oversight... and maybe it is, but intentionally distancing yourself from a business in a seeming sleazy line of work sure seems like a calculated, intentional move. Trying to fix it with a "whoops" in forgetting to mention you own a business is an annoyance in one of two ways: Either it was an intentional move to hide something from his constituency OR he's so detached from said constituency that the fact that he has a large chunk of ownership in a business is so dismiss-able as to be forgettable.
His aide is involved b/c he/she posted a fake positive review of the business. Again, a sleazy move, but not world-shaking. Instead of owning up to his mistake (benefit of the doubt here), he immediately lambasted the Dems for creating this non-story. If there's nothing to see and it was an honest pencil-whip mistake, why not just comply? I want to see the same accountability from politicians in general, left or right.
Timing is likely not unintentional, I get that, but his response to the situation, honest or otherwise, is not what I want to see from someone who represents Iowans. I don't want a vote for him to be seen as permission/acceptance, but I also don't want that vote to go to the Dems.
So in essence: Yet another political turd sandwich.