I went to renew our corporate range membership to find they are no longer doing the program or any 1 year memberships. Instead 4 month memberships at $100 each. I am floored. I and crew go maybe a dozen times a year at most, combined, and now I am searching for a new range. Their range, their rules, and I get that, however I am now going to find a new range.
I know of at least one other business that had a corporate membership for employees that will be affected. Outside of my membership there, I have no reason to frequent the store anymore. It is unreal to me.
Even by paying for 4 months, on a short time window, human behaviour means most buyers would go more often and take away from open walk in slots as the clock is ticking v.s. an annual membership, the card may just sit in your wallet for months at a time.
I don't know their finances but I am just baffled by this decision as it is basically running away paying business which in turn will reduce foot traffic (cross selling firearms, rentals, food sales, etc.)
Maybe I am wrong, maybe this is a great move for them, but I am still trying to wrap my head around it.
Best of luck to them, because once my membership runs out this month, I have no reason to return as it stands.
***Edit to add a shout out to Kerry @ HTF for helping out and getting us set up!