[Silly website, no character limit can stop me! Site resources be damned, here comes part 2!]
All in all, it was a good "preaching to the converted" type of event, but I think there's some real work to be done if they want to start reaching out to the more "casual" gun owner crowd and beyond that to the uninvolved public. First, please update and maintain the website. Form a volunteer task force, pay someone, I don't care. Second, maybe see if local gun stores/ranges are willing to help spread the good word - Shoot Straight was willing to charter buses for the Tallahassee rally as I recall, so I can't imagine having a little brochure stand on their counter would be too much of a burden. Maybe even drop one in the bag whenever anyone buys a new carry gun. From there, maybe organize local volunteer groups across the state to put up flyers or maybe even handle small events. I'm not exactly the public advocacy type, but I'd be glad to put some time and effort in to help get the word out.
One thing I regret missing is the Q&A with FL Carry, as I heard they were rolling out some significant changes to how they operate this month. Hopefully they'll include some of the above going forward.